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Seriously? Beach Value, GROUNDED Education, Camping It Up, PRedictions and More


News about seriously hot travel industry clients in Asia and the latest travel PR trends by Ken Scott, ScottAsia Communications


Seriously Good Value


Outrigger Resorts Announces Up to 30% Off at its Iconic Beach Locations

Outrigger Resorts is offering up to 30% off in its New Year sale for beach holidays in #Maldives #Mauritius #Phuket #Koh Samui #Fiji #Guam and #Hawaii. The promotion, which runs until 31 January, includes up to 30% off bonus nights, spa and dining credits. Outrigger prides itself on its ‘Outrigger Way’ culture of hospitality which creates very high guest satisfaction levels. Visit the promotion on outrigger.com and use the code: NEWYEAR. #outriggerresorts


On Seriously Thoughtful Grounds



Western Students Receiving a ‘GROUNDED’ Education in Asia

Travel service suppliers in Asia are becoming niche. In Bangkok, GROUND has been launched to supply pan-Asian educational experiences and placements for secondary school, college and university students whose courses require that they get hands-on experience ‘in the field,’ not just the classroom. For example, GROUND arranges for students to build school facilities in Cambodia, provide clean water to villagers in Laos and help mangrove conservation in Bali. Programs can be sophisticated. In November, GROUND took 10 Australian biomedical students and two teachers to the Sri Lankan capital to take part in seminars about microbiology and biotechnology. The students visited a leading university medical facility and a private sector research lab. They debated medical research development with Sri Lankan researchers and lecturers and visiting students from Edinburgh’s Napier University. More.


Seriously Protecting Nature in Southeast Asia


Cardamom Tented Camp in Cambodia: your stay keeps the forest standing

Cardamom Tented Camp a Finalist in WTTC Tourism for Tomorrow Awards

Cardamom Tented Camp in #Cambodia has been chosen as one of 15 global finalists in the World Travel and Tourism Council’s Tourism for Tomorrow Awards 2019, announced 15 January. The camp is one of three contenders in the Changemakers Award category, which, this year, is focussed on fighting illegal wildlife trade through sustainable tourism. Since opening in 2017, the Cardamom Tented Camp has integrated the role of 12 forest rangers into the camp’s guest experience. The winners of the 2019 Tourism for Tomorrow Awards will be announced during the awards ceremony at the WTTC Global Summit in Seville, Spain, 3-4 April 2019. Watch the finalists announcement video here. #T4TAwards


Where Tourism and Local Culture Meet - Serious Implications


Best practice and ethical guidelines needed where tourism and fragile cultures collide

Face Up to It Humans – We Have a Problem

The World Tourism Association for Culture and Heritage has been set up in Asia Pacific. The brain child of former PATA Director for the Pacific, Chris Flynn, WTACH will work with members to put proactive measures in place to better protect and present local heritage at tourism destinations. “Unrestricted tourism growth is set to have a lasting and devastating impact on many of the world’s more fragile communities if checks and balances are not put in place. If this sounds dramatic... it’s because it is,” says Flynn, who has assembled an impressive list of travel industry and institutional experts to help WTACH achieve its mission. More.


Seriously Imminent PR


Blasting the PR Predictions of 2019

You didn’t have time to read all the PR predictions (#PRedictions) for 2019? Don’t worry. Here’s a quick machine gun blast – a summary of the summaries:

PR parameters: The power of PR professionals to drive engagement on social, build links and boost search rankings will grow. PR companies that use sophisticated measurement metrics will secure larger budgets. Specialist skills will increasingly empower freelancers in PR. The PR gig economy will continue to grow. As social becomes all encompassing, crisis management plans that have gathered dust will become redundant. Analytics-driven PR companies will increasingly have an edge over those which are creative-first or media-relations heavy. To read the predictions for “Metrics,” “Digital/tech,” “Social,” “Society,” and “Travel PR,” read my full blog here.


Seriously Good PR Value


ScottAsia Communications: Value Proposition

Are you struggling to create and execute effective external communications and grow your travel brand in B2C and B2B markets? If so, let ScottAsia Communications fix that for you.

  • Relieve your workload and free up your time as you outsource your PR and communications function to a professional who knows how to distil the essence of your brand, create key messages, write and distribute press releases and newsletters, handle all media relations, set up media interviews with your CEO, vet bloggers, supply information to journalists in a timely fashion, and deal with awkward issues communications.

  • Relax while ScottAsia works with marketing, SEO, website building, digital production and social media partners to give you a one-stop solution

  • Visit scottasia.net. Email kens@scottasia.netseriously.



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