RESULTS ACHIEVED
Here is a snapshot of some first-class results achieved for clients by ScottAsia Communications. The results include coverage in leading consumer and trade websites, newspapers, magazines and on social media. ScottAsia also helps leading brands win prestigious awards pertaining to responsible and sustainable tourism. Have a look:
Ready Steady Koh
In early 2024, ScottAsia invited UK journalist Richard Jones to visit Outrigger Koh Samui Beach Resort. His syndicated write ups appeared in over 20 newspapers and magazines throughout UK and Ireland. On the left is his write up in the Dublin Sunday World. Read the story here.
In Luxury Lifestyle Magazine
It wasn’t just newspapers, Richard’s story appeared in LLM — Luxury Lifestyle Magazine in the UK. One investment. Excellent and diverse PR ROI.
Richard said: "Although I could have easily spent most of my days lounging and napping by the pools, and being spoilt by the friendly Outrigger staff, I was determined to get out and about and make the most of my short time on Koh Samui."
Ready his LLM story here.
Big on You Tube
In 2023, ScottAsia invited Singapore-based You Tube influencer Ben Ran Away (110K subscribers) to stay at Staybridge Suites Bangkok Thonglor. The video to date has over 26K views with many You Tube viewers saying they had chosen this Staybridge based on this Ben Ran Away recommendation. Watch the video here.
Great results from media trips by ScottAsia
In mid 2023, ScottAsia created and joined a media trip with journalists from UK, Korea, Hong Kong, Singapore and Bangkok visiting three Outrigger properties in southern Thailand. As an example, on the left is the resulting story in the Straits Times by the paper's former food correspondent, Ah Yoke Wong.
And below is the write up of the trip from Zoe Phillips of The Sun newspaper in the UK.
Reeling in the Instagram hits
In mid 2023, ScottAsia recommended that Hong Kong influencer Nam Cheah of Laugh Travel Eat, which has 30k followers on Instagram, visit the new Staybridge Suites Bangkok Sukhumvit. Nam delivered a wonderful Instagram reel highlighting both the property and the nearby attractions. Just right for the Hong Kong market.
Watch Nam's reel here.
Consistent exposure in Thai language media outlets
With ScottAsia's manager Anchalee in charge, we are adept at securing editorial coverage for our clients in Thai language media. In this instance on the left, it is in the respected mainstream Tan Setakij business daily newspaper, promoting a tactical promotion by Outrigger Resorts.
Read the story here.
Cambodian Ecolodge in The Guardian in UK
In early 2019 ScottAsia arranged for journalist Duncan Forgan to write about an award-winning eco lodge in Cambodia. Duncan’s write up of the innovative conservation work and his experience at Cardamom Tented Camp appeared in The Guardian’s weekend Travel section in the UK. Read the story here.
Taking a lead role in preparing your award submissions...
Ken at ScottAsia took a lead role in preparing and submitting Cardamom Tented Camp in the globally acclaimed World Travel & Tourism Council’s Tourism for Tomorrow Awards in the Changemakers Award category, 2019. Despite only being open for two years, the ecolodge earned a top three podium finish worldwide. A great conservation product + smart comms skills = amazing results. Read more.
...and then publicising the wins in leading media
We believe genuine sustainable tourism experiences deserve the highest accolades. Ken worked with Anurak Community Lodge in southern Thailand and diligently led the award submission process. A PATA Grand Award for sustainability ensued - along with a lot of publicity for the property. Read more here.
Let The Sun shine in
ScottAsia arranged for Scottish Sun journalist Mark Sweeney and his wife Elaine to experience the Outrigger Konotta Maldives Resort. Great coverage for the hotel in print and online ensued in February 2017 worth around £12,000.
Read Mark's story here.
Woman magazine honeymooners
In 2015, ScottAsia and Outrigger worked with Woman magazine and arranged for Woman's fashion editor Paula Moore to honeymoon at the Outrigger Konotta Maldives Resort. Top coverage ensued worth around £15,000.
Telegraph your brand message
With ScottAsia, we can target high-end UK newspapers such as the Telegraph, Times, Guardian etc. In this example, Outrigger opted for a review with special tactical offer for Telegraph online readers. It's an effective way to build brand AND create bookings. Read the review here
CNN hails new ecolodge
In December 2017, ScottAsia Communications supplied content about the newly opened Cardamom Tented Camp in Cambodia to CNN Travel online. The result was permanent favourable coverage. See the item on the CNN Travel website here.
Vetting and inviting influential influencers
ScottAsia works with reliable bloggers who deliver high quality measurable content. We do the vetting, pitching and setting up to make sure blogger coverage delivers top value for our clients. Some of our top blogger results include Bruised Passports, Bel Around the World, Frey de Fleur, Once In a Lifetime Journey, and more.