News about seriously hot travel industry clients in Asia and the latest travel PR trends by Ken Scott, ScottAsia Communications
Your Stay Keeps the Forest Standing -- Seriously
Asia’s New Star of Conservation Tourism: Cardamom Tented Camp
The #Cardamom Tented Camp in #Cambodia is only one year old, but has set the bar high for #conservation tourism in Southeast Asia. The camp works hand in hand with Wildlife Alliance to protect 180 sq km of mixed indigenous lowland forest. Every month the camp donates funds to 12 forest rangers who keep poachers and loggers out. Due to protection, the surrounding forest is home to the endangered clouded leopard, dhole (dingo-like wild dog), sun bear, northern pig-tailed macaque, the Nicobar crab-eating macaque, the (extremely shy) pileated gibbon and many more. The rangers are also guides for the camp’s guests who enjoy wildlife spotting, forest hikes, kayaking (the camp is only accessible by river) and bird watching. Guests stay in comfort in nine well-appointed private tents, each with private hot water shower, bed, furniture and balcony. They sleep well at night knowing their stay helps keep the forest standing. More.
Seriously – You Should Stay
Outrigger in Mauritius Adds Adults Pool Bar and Night Club
Outrigger #Mauritius Beach Resort has unveiled the Onyx night club for corporate groups and wedding guests partying after hours. It has also introduced an adults-only bar, a teens club, and cooking lessons for guests interested in learning Mauritian creole and Indian recipes and skills (More). In the #Maldives, UK’s Michelin Star chef James Mackenzie from the Pipe and Glass gastro pub in Yorkshire, will hold a cooking class on the beach and present a special five course wine pairing menu prepared by him on two evenings between 4-14 January. More.
Opinion -- Seriously Held
Don’t Let the Sun Go Down on Myanmar
It is time that travel agents and tour operators in the West started promoting travel to Myanmar again. It is unfair to punish the tens of thousands of modestly paid Myanmar citizens who have become dependent on tourism. Read my full blog post.
Seriously – Consider This
The Welcome Rise of the More Modest Social Influencer
In the shifting sands of #digitalPR, brands are turning away from social influencers with a massive following. Research shows there is more engagement with influencers with 5,000 or so followers on Instagram than with social media superstars with over 100,000 followers. LinkedIn is growing in power. There is good news for Twitter and Facebook. Bad news for Snapchat and Pinterest. Augmented Reality will be a game changer. There has been a dip in ROI from digital compared to traditional media for the first time in six years. These were some of the findings of the Digital PR and Communications Report 2018 in the UK. Read my summary and key takeaways from the report
Seriously Good PR Value
ScottAsia Communications: Value Proposition
Here are reasons your company should engage ScottAsia Communications to grow your tourism-related business:
· ScottAsia provides great external communications for tourism brands targeting markets in Asia, UK, Australia and N America
· ScottAsia provides great written content for all your markets
· ScottAsia works with preferred marketing, SEO, website building, digital production and social media partners to offer a one-stop solution for travel & hospitality brands
· Reach the top in travel. Visit scottasia.net. Email email@example.com
The Least Serious Message of All
If you remember one thing from this inaugural newsletter, it should be Have a Very Merry Christmas and a Happy New Year. See you in 2019 #travelPR peeps.